White Hot: The Rise & Fall of Abercrombie & Fitch

Director: Alison Klayman
Year Released: 2022
Rating: 0.0

Klayman reviews the history of hugely popular retail chain Abercrombie & Fitch, which technically "started" in 1892 (as a "sporting goods store") but was "revitalized" by Mike Jeffries in the early 90's to target younger people with its glossy black and white ads showing ripped young adults shot by Bruce Weber ... but fell into problems with "inclusion" when they were accused of hiring mostly "attractive white people."  Instead of delving into deeper issues, she goes the "easy route" of turning it into another "socially conscious movie" about "racism" - it gets so apoplectic about revisiting history through a single lens it neglects to mention how all of the clothing was absolute garbage (I had friends who not only worked there but were decked out head-to-toe in the stuff).  Did the company go too far with "excluding" average and below-average looking people?  Yes.  Are most boards of directors for publicly traded companies "diverse?"  No.  Was Jeffries and Weber using queer imagery to make white kids want to feel cool?  Yes.  Is that inherently bad?  No, and other corporations do the same.  Is Netflix ever going to tire of mindlessly checking off "politically correct talking points" that turn a lot of people off?  Probably not.